Comme des Garçons, Established by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into one of the most influential style houses on the earth. Its world wide achievements wasn't designed by regular internet marketing or mainstream traits, but by way of a bold philosophy: challenge the norm, crack conventions, and Permit originality talk louder than reputation. This unconventional method became the muse for CDG’s around the globe growth.
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CDG received Worldwide awareness by presenting apparel that turned down standard Thoughts of splendor. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the interest of world manner editors and consumers early from the 1980s.
This world-wide visibility strengthened the CDG Hoodie title and captivated faithful customers from each and every corner of the whole world.
The 1995 "Sleep" assortment consisted of striped pajamas "bearing prints of identification figures and marks of armed service boot prints".[thirty] Contemporaneous media protection juxtaposed photos of the collection with illustrations or photos taken at Auschwitz focus camp, and the controversy obtained Global coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was begun in Tokyo by Rei Kawakubo in 1969 and established as a company in 1973. The brand's identify was encouraged by Françoise Hardy's 1962 music "Tous les garçons et les filles", significantly from the road "Comme les garçons et les filles de mon âge" ("such as girls and boys my age").
The 2006 autumn/Winter season assortment dealt with the concept of the persona,[fifteen] the alternative ways to current one particular's self to the globe. Fusing customized menswear with feminine factors for example corsets and flower printed dress fabrics, Persona was An additional selection that merged the feminine Along with the masculine.
CDG designed a strong distribution program by placing its products in top luxurious shops like Dover Road Industry, SSENSE, Farfetch, Barneys, and international boutiques. This gave the model entry to elite clients globally while preserving its inventive integrity.
In 2017, the corporate launched a new fragrance, Concrete, and marked its start within the US with a meal curated through the artist and chef, Laila Gohar.
Every retail store was made as an artistic Place, enhancing CDG Hoodie's status for innovation and providing purchasers an immersive retail expertise.
Using the increase of online shopping, CDG expanded its access by providing collections by way of Formal and partnered e-commerce platforms. Social networking and vogue communities served unfold the model’s id, earning items such as Engage in Coronary heart tees and Converse sneakers viral globally.
The CDG x Converse Chuck Taylor grew to become Probably the most identified sneaker collaborations in the world, assisting CDG achieve world wide mainstream visibility while staying accurate to its edgy creativeness.
Comme des Garçons’ runway demonstrates in Paris are famous. Kawakubo’s theatrical displays, generally extra like artwork installations than manner reveals earned globally media coverage, reinforcing the brand's track record for groundbreaking creativeness.
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The business also creates a line of agendered fragrances, the Comme Des Garcons majority of that are unconventional on the planet of perfume and aligned Using the designs of its clothes.[six]